Presented by www.wiredforbooks.org (Ohio University, live, streaming audio, radio more) David Kurz

Tool and Strategies Q&A session:
1. Create a master in high res (avi) for each project and back it up to a hard media.
2. Get windows media 9 encoder?
3. aac codec is a prefered codec for audio (streaming audio is improving greatly)
4. Sporting events are to movement intensive at this point, can reduce video, but ...
5. key frame means: video frame used to decode remaining frames without starting from the beginning
6. 640x480 run as 1.5 mbs or higher to see in high quality.
7. jvc has hdtv quality camera
8. dvd (mpeg 2) quality is about 10 mbs
9. It takes talent to make great videos, not just talking head.
10.Big improvements come with new codecs, new ones on the way within the next 12 months
11. Use multiple short video clips not one long one
12. ** short movies and clips on cell phone ** next greatest thing.
13. little vinettes on cell phone in Japan, something coming soon.
14. flash player, lousy quality, but great numbers have it.
15. Microsoft File Editor (add metadata to video streams)
16. Search engines are crawling video, and need the metadata inserted title and more...

Rich Media Goes Wireless:
1. rcr news is the trade mag for mobile commnuncations.
2. talking video phones, and limits.
3. music and mobility: itunes capable motorola phones (25 songs)
4. Microsoft portable media center devices now out ($500)
5. Mattel Juice Box $69.99 mpe, games
6. IBM getting into online gaming
7. ESPN building mobile applications for cell phone (20 second clips stuff like that)
8. Focusing on personalized content to cell (favorite teams type stuff)
9. plaza media building 10 seconds clips of highlights and get out in 4 minutes
10.Doing this in Germany, devices are more and more capable of doing video
11.mpeg4 and quicktime are almost the same
12.ntt imotion service uses quicktime.
13. sprint and verizon us quicktime to send and view video
14. Uses quicktime streaming server
15. what is descreat clearner 6?
16.3gpp and 3gp2 is the standard for compliant phones.
17.TV, Cell, and Desktop/Laptop interaction between those three.
18.consider doing an audio tour of the library playable on cell or streaming/download
19.streams to phones need to be 30 seconds or less. 60 - 90 max.
20. avc codec coming out from Apple h.264 or also called Mpeg4 part 10.
21. Lifestyle device is the key (i.e apple ipod)
22. What are the youth going to want is the key to the future

Intro to Streaming Media:
1. In building audience stage, next is standards stage, technology is there and ready
2. 51% have home broadband.
3. Who is your audience is a key question.
4. Oracle is using Flash exclusively, another is using Windows Media exclusively.
5. Biggest problem with Real maybe others is goind around Firewalls, Flash was easier.
6. Goal is not to select player, or speed, but to just click and play, use multi bandwidth encouding.
7. If less than 100k, drop to powerpoint or static information.
8. for live broadcast you need to use a windows media server, for progressive download or just download any webserver will do.

Live Broadcast:
1. Live broadcast are tricky, no second chance, and bandwitdh distribution is tough, and possibly expensive.
2. Nasa using it as an inspiration tool, to inspire kids
3. key is redundancy, no single point of failure.
4. Multiple encoders and multiple webservers.
5. uses polycom units to encode
6. have a window in an html page with related text and still pictures on site.
7. try using an embedded player for you video versus a pop up window
8. Use a firewire switching box to switch between multiple cameras to the workstation

Indy 500 Live
1. Have own staff for radio broadcast
2. use digital cameras to add still images for powerpoint style lowband width users
3. add live timing, later add highlights
4. Got external help in writing and producing
5. Firgure out what the audience wants.
6. *** IDEA: have a weblog asking what video and audio to provide ***
7. Do separate interviews, and unique content to attract viewers.

Art of Video on the Web: Macromedia Flash
1. Need to off the customer a great experience.
2. 24% in broadband homes watch tv, 21% spent time online.
3. Consider using just one video medium (real, windows, flash) only all broadband if possible
4. Make it as natural as watching TV.
5. Make video interactive, (lean forward an interactive with differnt video options)
6. Switch to differnt camera views, allow customer to pick which one (red bull)
7. Flash is based on Sorensen which is a bit behind win and Real
8. Video on a bracelet video was way cool (vondaphone).
9. See msn.com as an example (msn video) of playing different clips
10 also cnet.com as an example of video options.
11. Flash has a "flash communications server" to stream flash video

Building an Internet Studio:
1. Look at soundforge to moderate sound levels, also Pro Coder for filtering.
2. Get a light kit, mutiple microphones
3. Used florecent lights (softer less heat) 3 point lighting if possible (gory lights?)
4. Shotgun mikes come in handy in fixed locations.
5. Datavideo se800 firewire switcher to use multiple cameras

Mpeg4 and Media Standards:
1. Real Player is pushing their player for mobile phones where Windows does not exist.
2. H.264 need to lookup exactly what that is.
3. vc.1 is what Window media encoder has developed.
4. Real makes a helix universay server for free.
5. Set top boxes for foreign tv serve as way to connect to internet.
6. Thompson owns the rights to mp3, so the 600 makers of mps players pay them.
7. China has its own codec called ADS that could come in to play later.

Rich Media Advertising: Untapped Potential:
1. Pre cache in the background so you don't know it is loading, non streaming
2. uses .swf (shockwave or swif file) plays at 30 frames per
3. most are 15 to 30 seconds max.
4. clients are ad agencys
5. trying to make it more like TV. (mirror tv)
6. Market 1 is ads within video streams like short commercials
7. Market 2 is advertisement within webpage on load usually few second teaser with move available.
8. Lightingcast is doing the Market 1 style ads, doubleclick is Market 2
9. more sites like cnet.com are upfront with video on the home page, not levels down
10. chickenfight.com (burger king promo site)
11. some companys use web advertising since they can't get tv (too violent like ea sports video games)
12. most of this is repurposed tv advertising (less costly, first audience) like replaying superbowl ads.
13. not enought content at this point, video streaming advertising will likely take off as the learn more how to create the content.
14. another use of the term "eating your own dog food" using your products on your website or software (like macromedia or microsoft)
15. under 24 is the most likely target group for internet ads

Desert Sands Unified School District Case Study:
1. Used Vbrick systems, and central servers to push video to individual classrooms
2. Classroom has a projector, teacher computer, video controled by webpage.
3. teacher can pick from any video available to play from the computer in the central library
4. can create their own content, or buy videos to serve from the central server
5. replacement for all vcr, tv and other vidio sources into one central, easy to use service.

Lockheed Martin Case Study:
1. trying to keep up information to a hugh company spread out over 3 states.
2. poll your customers to see what they want (their expectations) (did surveys)
3. F-35 joint strike fighter meetings (twice a year) had 6000 people (cost 1 million per) had to rent coliseum
4. streaming video can display faulty parts whiched saved hugh travel for all to see troubles.
5. Has a 16 terabyte storage area network to hold all the video and conferencing
6. use Windows media and quicktime to present the video
7. use veratos backup
8. use Windows 2003 servers

Capitalizing on Broadband Audience:
1. presenter Todd herman, msn video (microsoft)
2. narrow band (dial up) should be limited to audio and text, with limited video
3. Yahoo sports does only broadband (dsl, cable modem, LAN)
4. San Diego newspapers are moving to multi-media
says wireless broadband will change everything.
5. Yahoo sports has college audio subscription service making money listening to football games
6. Msn uses 200k to 300k only, now interest in narrow band.
7. newspaper can use his cell phone to record live streaming media for audio
8. Ability to search for audio and video (metadata) is becomming a big issue
as search sites try to figure out how to index video sources.
9. Yahoo said unique content not highlights are what sells. College football is an example.

Streaming in the Enterprise
1. growing by 50%
2. figuring out how to scale this up
3. panelists focused on selling systems that control access to a variety of video sources - Media Publisher Inc (MPI) who Lockheed used.

Streaming in the University, Beyond Distance Learning:
1. Stream the output of every video conference
2. Considering promo videos sent out on DVD, not using streaming
3. Had lots of bandwidth, but not much money.
4. Content comes from Corp for Public Broadcast (all free to anyone) learner.org
5. Educational channel is up 24 hours
6. built there own distance learning platform
7. produce own tv and video for Seattle
8. Continuing education institution (professional licensing)
9. need to select content based on what access (speed) to students have.
10.streaming is a "lean in" audience unlike tv which is a "lean out"
just looking to be entertained. lean in implys they specifically choose what they watch.
11. fridgetv.com sports related video for college a number of corporate sponsors got involved.
12. did it for the alumni terptv.com got alumni involved doing live events and more
13. building alliances with the local corporate media.
14. not about technology it's about content. company is tvworldwide.com
15. can provide a level of information that tv could never provide pre-game talk from the coach, specific interviews of players motivation talks and the like.
16. most of these guys came from a tv background, and do as little talking head videos, do more graphics, annimations
17 students learn via 1 of 4 ways, hands on, listening, watching and reading. Try to use as many as possible in educational videos.
18. realize that it is hard to change culture to integrate video.

Ideas From Conference:

  • Add video to each step of the assignment calculator
  • Interviews with library faculty on speciality, offer as choice on home page.
  • Go with just Windows all on Media server
  • Change static picture on lib home to video quick tips (offer more quick tips after)
  • Install desktop.google.com pc search engine.
  • get visual communicator Serious Magic
  • get a light kit
  • Look into cost of flash video
  • Conference was on getting video out, not content creation.
  • Consider doing an audio tour of the library for cell phones or mp3 players

Few pictures from Seaside and San Francisco